Zevia Rebrand

Zevia is a zero-calorie brand of soda that is seen as healthier than most sugary beverages. This project included focusing on creating a rebrand of Zevia based off a specifc demographic of our choice. The final includes a soda can design and packaging with the option of showing how it may be displayed in advertisments. I chose children as my demographic with inspiration from watercolor and Noah’s ark to create a rebrand that would include different animals as each different flavor. A cola and cherry cola version was created with a monkey as the animal to represent the cola flavor. After I painted a couple different elements I thought I may use for the project, they were scanned into my computer and photoshopped. Then they were added into an illustrator file where I built most of the design for the soda can and packaging. The final designs were added to mockups.